Over the last decade, millennial sports fans have contributed to decreased live TV ratings and attendance at live events, instead opting for highlights, web analysis, podcasts, or other media they can consume for free. When they do arrive, they are often distracted, using personal devices to engage with the team and stadium and stay up to date with friends.
If millennials are the generation that values experiences (one study found that 75% value experiences over material items), why the decline in live sports? This session will explore potential causes, what young fans actually want out of their live events and strategies applicable to teams and venues across leagues to get fans off the couch and back into the stadium.