Everybody wants to be a boss but few people know what it takes to successfully build a brand from the ground up. Social media and the ease of technology make creating a business platform simple, but there’s more to entrepreneurship than a catchy bio, product editorials, and a user-friendly website. Verbally Effective podcast host Ena Esco sits down with self-taught celebrity tailor and designer "Fresh" to uncover how he went from homeless and penniless to being one of the hottest tailors to the stars and owning his own LA-based production facility. Fresh will dispel misconceptions around setting price points and "free" promotions, share tips on creating brand recognition (including leveraging social media) and how to know if you're ready to take the leap into entrepreneurship.