The New Rules of Retail

Retail isn’t dying, it’s evolving. The rules of retail are changing, and companies are reinventing what it means to be a brand today, prioritizing customers and experiences.
Today’s consumers are the first to make bold demands of the retailers they love, taking on a role that goes beyond transactions. As a result, a new wave of retail brands are building communities around commerce, creating a network of highly social, hyper-engaged consumers and brand advocates.
In this session, Poshmark’s founder & CEO Manish Chandra and CNBC’s Lauren Thomas will discuss the key attributes of a thriving commerce community and the new role consumers play in shaping the shopping experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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