The New Rules of Retail

Speakers

Manish Chandra

Poshmark

Lauren Thomas

CNBC

Retail isn’t dying, it’s evolving. The rules of retail are changing, and companies are reinventing what it means to be a brand today, prioritizing customers and experiences.
Today’s consumers are the first to make bold demands of the retailers they love, taking on a role that goes beyond transactions. As a result, a new wave of retail brands are building communities around commerce, creating a network of highly social, hyper-engaged consumers and brand advocates.
In this session, Poshmark’s founder & CEO Manish Chandra and CNBC’s Lauren Thomas will discuss the key attributes of a thriving commerce community and the new role consumers play in shaping the shopping experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Intermediate