The robots promise to take over the world. A whole new category of online platforms and apps purport that they can “automate” branding and marketing. But they can’t. While AI and ML and all things data and analytics promise to revolutionize marketing and transform branding, they can’t create the indelible bonds of irrational loyalty between brands and their customers. Creating a condition in which customers are so connected to your brand that they would feel they were cheating on you requires you to aim your brand at an archetypal ideal customer and align your own values and beliefs with theirs. In this engaging, action-packed presentation, learn why the best brands in the world will always transcend the promise of AI for defining the relationships they have with their customers.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.