A + X = The New Formula for Sports Venue Design

Date TBA

The era of brand new, billion-dollar stadium and arena builds is coming to a close. Teams, owners and venues must shift focus and creatively fund smart, experience-driven renovations that cater to the new generation of fans.
This panel will discuss findings from the recent report, ’Together By Design’ — a survey of 20+ C-Suite executives across the NBA, NFL and MLB — expanding on future of fan retention and the role venues play in that challenging task.
Panelists include Thad Sheely, COO from the Atlanta Hawks and Justin Wood, Principal and Sports Practice Director from Dimensional Innovations, an experience design firm. The collective group recently worked together on the transformation of the State Farm Arena in Atlanta, Georgia.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Thad Sheely
Thad Sheely

Atlanta Hawks

photo of Justin Wood
Justin Wood

Dimensional Innovations

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