Power of Design Leadership to Transform Business

Design thinking has emerged as a key business advantage well beyond the classical role of design – and a new leadership platform for organizations is emerging out of this movement. How can design and designers lead organizations into the next era? Thought leaders from traditional organizations will chart a course for organizational change through design leadership, based on their own experience on the front lines of transformation, and drawing on lessons from a ground-breaking new study and thought leadership consortium. We’ll open up future roles of design and designers, the design competencies that non-designers will need, how organizations focus design on internal objectives in order to gain the most value, and how to present and gain support for this new model in your organization.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Workplace
Level: Advanced