Design thinking has emerged as a key business advantage well beyond the classical role of design – and a new leadership platform for organizations is emerging out of this movement. How can designers lead organizations into the next era? Thought leaders from traditional organizations will chart a course for organizational change through design leadership, based on their own experience on the front lines of transformation, and drawing on lessons from Lead with Purpose, a ground-breaking new study and thought leadership consortium. Future roles of design and designers, the design competencies that non-designers will need, how organizations focus design on internal objectives in order to gain the most value, and how to present and gain support for this new model in your organization.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.