Scalable transmedia “storyworlds” enable vastly unique and individual experiences connecting fans across the multiple media verticals of Gaming, Film, Comics, Novels, Music, Podcasts, and other entertainment mediums, encouraging deeper engagement with the brand. This model for the development of transmedia IP lays out a vast web of interconnected properties that feel cohesive through a fully developed product pipeline and enables creators to introduce IP through specialized strategies based on game development. Alex Amancio, one of the visionaries behind Assassin’s Creed and former creative director of Ubisoft, will lead this talk on revolutionizing the way creators and fans interact with original IP.