The Attention Economy and Democracy Collide!

The last four years have changed the political landscape like never before. Because of that, the 2020 presidential election promises to be one of the most dynamic in history. Yet, something’s very different this time around: more people, newer, and younger people are making a run for office; more people are talking about politics in all facets of their day; and the consumption and engagement of news has changed drastically, with a premium being paid for driving attention rather than just eyeballs. WarnerMedia Ad Sales' Christine Cook will highlight the intersection of this emerging “attention economy”, the underlying advertising business model, and the growing engagement Americans have with politics.

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Format:

Presentation

Type:

Session

Track:

Media & Journalism

Level:

Intermediate