Designing AI Products and Services

Designers struggle to engage AI as a design material. It’s often difficult for UX designers to see when, where, and how to enhance their designs with AI. For example, the Starbucks app, built by a UX team that really gets UX, never learns who pays for their coffee using the app. It never lands customers on the pay tab when they use the app inside Starbucks. This is “low-hanging fruit” for design innovation with AI.

Designers don’t know what AI can do for UX. Almost all descriptions of AI describe how it works, not what it can do.
This session will train UX designers to recognize opportunities to use AI. It will discuss AI’s capabilities, design patterns, and new design methods.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design
Level: Intermediate