How the Rise of Short Form Content Impacts Music

Clocking in under two minutes, the smash hit “Old Town Road” by Lil Nas X has exemplified the power of bite-sized content and how a meme can provide the momentum for an artist’s success. As short-form content services like TikTok and Snapchat increasingly become a place of new music discovery, we’ll discuss how content specifically tailored to capitalize on the strengths of these platforms can drive views, new sources of revenue, and more for artists.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ian Hunter

Atlantic Records

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Creating & Monetizing Music

Level:

Intermediate