Clocking in under two minutes, the smash hit “Old Town Road” by Lil Nas X has exemplified the power of bite-sized content and how a meme can provide the momentum for an artist’s success. As short-form content services like TikTok and Snapchat increasingly become a place of new music discovery, we’ll discuss how content specifically tailored to capitalize on the strengths of these platforms can drive views, new sources of revenue, and more for artists.