How NOT to Re-Innovate the Wheel

R&D is expensive and time consuming. “How much of each should we invest?”, “Where do I look for tech that already exists?”, “Can I rely on someone else’s product to see my idea become reality faster?”. This discussion brings in some Army Futures Command decision makers and pairs them with startups battling the same problems on a smaller, albeit potentially riskier, scale -- illustrating that we share a lot of similar obstacles in our decision making.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Decoux
Jeff Decoux

Atrius Industries

photo of Brett Goldstein
Brett Goldstein

Defense Digital Service

photo of Meagan Metzger
photo of James Richardson
James Richardson

US Army Futures Command

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