We are in the wild west of immersive storytelling. Investment is high, impact is mixed & there are cowboys everywhere. How can we make a change to deliver a new kind of audience experience? How can we challenge the homogeny of the offer, to create sustainable, transformative & inclusive work that contributes to society as well as making it shiny? Cultural orgs create compelling content & have many years of experience in embodiment & ethics. Brands understand audience & technology platforms do distribution - by busting through the silos that separate us, we create meaningful, magical experiences for the audience of the future. Industry experts will share their experiences from real life collaborative projects, sharing vital takeaways on the opportunities & challenges of working together.