Featured Session: Changing the Immersive Storytelling Wild West

We are in the wild west of immersive storytelling. Investment is high, impact is mixed & there are cowboys everywhere. How can we make a change to deliver a new kind of audience experience? How can we challenge the homogeny of the offer, to create sustainable, transformative & inclusive work that contributes to society as well as making it shiny? Cultural orgs create compelling content & have many years of experience in embodiment & ethics. Brands understand audience & technology platforms do distribution - by busting through the silos that separate us, we create meaningful, magical experiences for the audience of the future. Industry experts will share their experiences from real life collaborative projects, sharing vital takeaways on the opportunities & challenges of working together.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Genevieve Bell
Genevieve Bell

Australian National University

photo of Sarah Ellis
Sarah Ellis

Royal Shakespeare Company

photo of Clare Reddington
photo of Kamal Sinclair
Kamal Sinclair

Guild of Future Architects

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge