How Consumers are Disrupting Social Media in 2020


Carla Buzasi


Social media is embarking on a drastic transformation. Growing user concern, content fatigue and plummeting engagement rates are forcing platforms to rethink their models, and brands to upend their strategies.
Consumers are driving the change. As social platforms further integrate into our lives, issues surrounding visual pollution, social comparison and sensitivity arise. We explore the cultural shifts impacting the way audiences will consume content and connect with each other and brands heading into 2020.
From consumers and brands scaling back on social media to new platforms like TikTok stealing the eyeballs of the youth, we reveal the drivers for understanding people and their social behaviour.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced