Women’s sports receives less than one percent of sports sponsorship dollars and less than four percent of sports media coverage. Despite that, the LA Sparks of the WNBA have led the charge in ticket sales and sponsorship, winning the 2019 WNBA Business Franchise of the Year award. Sparks President and COO Danita Johnson will tell the story of how the Sparks have succeeded in one of the most competitive sports landscapes in Los Angeles and speak about the importance of equity and opportunity in building a franchise.