Equity Versus Equality in Professional Sports


Women's sports receives less than one percent of sports sponsorship dollars and less than four percent of sports media coverage. Despite that, the LA Sparks of the WNBA have led the charge in ticket sales, sponsorship and winning on and off the court. President and COO Danita Johnson will tell the story of how the Sparks have succeeded in one of the most competitive sports landscapes in Los Angeles and provide takeaways for how to market, sell and grow a sports franchise with limited resources.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Sports
Level: Advanced