Globalization: Designing Across Borders


How do you design a global product that still feels familiar to your user (without the added pressure of knowing your user is an oncologist that saves lives everyday)?

I would like to share my failures and my successes designing Watson for Oncology, a cancer treatment advisor used in over 80+ hospitals across the globe.

The focuses of my talk will be: the day-to-day of a product team building a global medical product, and what worked and didn't work to eliminate our own biases when designing for completely different healthcare systems (and don't get me started on treatment reimbursements or the color yellow!).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Focus15
Event Type: Session
Track: Design
Level: Intermediate