Victoria La Mala

Victoria La Mala
Victoria La Mala - Fin de Semana

When you think of traditional Mexican music, you don’t think of a saucy, sexy powerhouse Latina diva with a hip-hop swagger and a whole lot of heart. However, Victoria “La Mala” Ortiz is about to change that perception for good. The singer and songwriter transforms the Mexican genre with her impressive vocal range, striking style, and urban savvy. She describes this enigmatic musical hybrid best. “If 2Pac and Selena had a child, it would be me,” the singer declares with a grin. “I have old school influences with a new spirit.” As a child in Mexico City, Victoria started singing nursery rhymes
literally before she learned to speak. She can recall wild parties with a live Banda or Mariachi band performing at her family’s home, immersing her in music. Moving to New York City, she formally pursued her dream of
becoming a singer, cutting her first demo in between gigs. Those songs eventually fell into the hands of tastemaker Pepe Garza. Victoria’s debut single “Ahora Soy Mala” hit airwaves and incited a flurry of requests.
Victoria is prepping for an EP release top of the year. The Project will be a fusion of Mexican genres-mariachi, cumbia, Mexican-trap etc.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Management, Brand Partnership, Other Artists to Tour With, Booking Agent - US, Booking Agent - Worldwide, Sync/Music Supervisors

Genre: World
Subgenre: Fusion
From: Los Angeles, CA