Suenatron - Compas

Part of a legendary musical family, Hernán "Mexia" and Giovanni Hernández, followed in the footsteps of their father Hernán Hernández, member of Los Tigres Del Norte, and together with their close friends Matt Gonzales and Eduardo Montelongo, created SUENATRON. Immediately after its formation, the group searched for a new sound that would reinterpret Latin music and its connections to other cultures; inspired by San Francisco Bay Area artists like Santana, and groups like Tower of Power, War, Los Tigres del Norte and Los Humildes, they began to mix musical genres like rap and electronic music with music that the Hernández brothers listened to while they were growing up; they nicknamed this sound "Popteño" (a combination of Pop and Norteño).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Sync/Music Supervisors

Genre: Latin Rock
Subgenre: Alternative
From: San Jose, CA