credit: MOTHER

SUMIN, a multifaceted artist extraordinaire, is not only an enthralling vocalist but also a proliferate producer, sound designer, and creative director. By drawing influences from a heterogeneous collection of genres - hip-hop, electronic, bass music, and the ever-growing K-pop - SUMIN has been establishing an unprecedented style that cannot be described otherwise than by designating it a new genre: Neo K-pop. Her collaborations with various artists including BTS, Red Velvet, Xin Seha, and So!YoON! mark her as exceptionally versatile. Unconfined to either major or underground, SUMIN has been a pioneering force in shifting the paradigm of K-pop.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: PR/Publicity Agency

Genre: R & B
Subgenre: K-Pop
From: Seoul, SOUTH KOREA