American Women Inspire A SmartHER News Revolution

Mar 13, 2019

11:00am – 12:00pm CT

Aggravating. Annoying. Partisan. Fake. All words used to describe modern news delivery. So what does it take to produce a better news product, not only for consumers, but America? Journalist Jenna Lee will discuss why she walked away from a successful career as a national TV anchor to build a smarter news service. SmartHER News delivers quick, concise non-partisan news in a format inspired by the changing consumer needs of the American woman. The digital platform has amassed an engaged and growing following by focusing on returning news to a customer service that informs and inspires. Jenna will discuss the good, bad, ugly and hilarity of entrepreneurship, and why this moment in time presents a real opportunity for creative solutions in the news space.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jenna Lee

SmartHER News

Details

Primary Entry:
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Format:

Solo

Type:

Session

Track:

Media & Journalism

Level:

Intermediate