Aggravating. Annoying. Partisan. Fake. All words used to describe modern news delivery. So what does it take to produce a better news product, not only for consumers, but America? Journalist Jenna Lee will discuss why she walked away from a successful career as a national TV anchor to build a smarter news service. SmartHER News delivers quick, concise non-partisan news in a format inspired by the changing consumer needs of the American woman. The digital platform has amassed an engaged and growing following by focusing on returning news to a customer service that informs and inspires. Jenna will discuss the good, bad, ugly and hilarity of entrepreneurship, and why this moment in time presents a real opportunity for creative solutions in the news space.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.