#designbettermedia

Designing a Better Media EcoSystem Without Ads

Mar 8, 2019

11:00am – 12:00pm CT

Content on the internet has been funded, almost entirely by advertisements. But as programatic placements and a handful of platforms have consumed media dollars, journalism and and storytelling have found themselves facing a funding draught that threatens to push all surviving media to click-bait and listicals. Come explore the design principals of media distribution that is paid for not with commerce, but with actions. A new way to fund content is taking shape, one that connects readers with writers, and builds a new generation of publishers. An ecosystem that value engagement, sharing and dialog over old mass-media metrics.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tracie Lee
Tracie Lee

The New York Times

photo of Steve Rosenbaum
Steve Rosenbaum

MagnifyMedia

photo of Baratunde Thurston
Baratunde Thurston

Baratunde.com

photo of Ramsi Woodcock
Ramsi Woodcock

University of Kentucky

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