Tracie Lee

Product Design Director
The New York Times

Tracie is a Product Design Director at The New York Times. Throughout her career, she has pursued opportunities where technology facilitates connection through storytelling. She was initially fascinated by the power of self-publishing through blogs and the communities that sprung up around them, so she worked with small publishers like Gothamist, Paper Mag, Brownstoner and Talking Points Memo at Six Apart. She led a team that helped these publishers design for compelling narratives with the aim of growing their audiences. She led design at Serious Eats, where she worked with editors to create an authoritative brand and engaging experiences to build trust with their readers. Now she's focused on building the relationship between The Times and its readers, and grappling with the challenge of convincing its audience through its products, services and messaging that it's worth paying for.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.