In a time when Facebook, Twitter and Google rule our social discourse and have, in some cases, profoundly abused the trust of the people who have used these platforms, it looks like regulation is not close to a reality. But what makes all of these platforms operate? Advertising dollars. Could advertisers hold the key to reining in the abuses of social media companies? Is it their responsibility? And what can consumers demand of them?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.