Disinformation 2019: Brands In The Crosshairs

As seen in US Senate reports, the scope and depth of online influence operations affecting discourse are immense. The cross-hairs of Coordinated Disinformation are moving to include high-visibility brands and large enterprises as state and non-state perpetrators weaponize the internet to spread propaganda at scale and precision. Responsible corporate leaders must be prepared to defend hard-won brand reputation and equity. In this panel, authors of the US Senate report and Brand Safety professionals will discuss evolving tactics of coordinated disinformation. 2019 is the year that Disinformation goes well beyond politics. We will review public examples affecting brands & discuss high-level social implications of the erosion of public trust, discourse, and our information eco-system.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced