#branddisinfo

Disinformation 2019: Brands In The Crosshairs

Mar 14, 2019

2:00pm – 3:00pm CT

As seen in US Senate reports, the scope and depth of online influence operations affecting discourse are immense. The cross-hairs of Coordinated Disinformation are moving to include high-visibility brands and large enterprises as state and non-state perpetrators weaponize the internet to spread propaganda at scale and precision. Responsible corporate leaders must be prepared to defend hard-won brand reputation and equity. In this panel, authors of the US Senate report and Brand Safety professionals will discuss evolving tactics of coordinated disinformation. 2019 is the year that Disinformation goes well beyond politics. We will review public examples affecting brands & discuss high-level social implications of the erosion of public trust, discourse, and our information eco-system.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mo Johnson

Data For Democracy

Joshua Lowcock

UM Worldwide

Robert Matney

New Knowledge

Janice Person

Bayer Crop Science

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced