The Future of the North American Soccer Experience

Mar 9, 2019 | 11:00am – 12:00pm CT
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Recording: The Future of the North American Soccer Experience, Mar 9, 2019

Speakers

Will Exline

Twitter

Stephen Plumlee

R/GA

Kate Riley

CNN

Major League Soccer has emerged as one of the fastest growing leagues, featuring a unique young, diverse, millennial-fueled supporter culture, and the most tech savvy fan base of any North American sport. As the league continues to grow – expansion teams in Cincinnati, Nashville and Miami, new state-of-the-art soccer stadiums – how is Major League Soccer staying out in front of the shifting expectations and consumption habits of millennial and Gen Z fans? In this panel, MLS leadership and innovation partners will showcase emerging technologies the league is leveraging to deepen fan engagement, enhance the stadium experience, and evolve on-field technology.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner