The Future of the North American Soccer Experience

Recording: The Future of the North American Soccer Experience, Mar 9, 2019


Will Exline


Stephen Plumlee


Kate Riley


Major League Soccer has emerged as one of the fastest growing leagues, featuring a unique young, diverse, millennial-fueled supporter culture, and the most tech savvy fan base of any North American sport. As the league continues to grow – expansion teams in Cincinnati, Nashville and Miami, new state-of-the-art soccer stadiums – how is Major League Soccer staying out in front of the shifting expectations and consumption habits of millennial and Gen Z fans? In this panel, MLS leadership and innovation partners will showcase emerging technologies the league is leveraging to deepen fan engagement, enhance the stadium experience, and evolve on-field technology.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner