Have you ever fantasized about stepping inside your favorite story or an alternate reality? Now you can. A new wave of technological innovation and immersive experiences are redefining the future of entertainment by combining virtual adventures with physical environments and full sensory effects to bring consumers closer to characters and unimaginable places than ever before. In this session, join Curtis Hickman, professional illusionist turned location-based experience pioneer and co-founder of The VOID, and Brent Strong, Executive Creative Director of Walt Disney Imagineering, as they discuss the future of immersive storytelling and why both new and established companies are committed to delivering next-generation entertainment experiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.