Sidelined: Women's Sports in Mass Media

Sidelined: Women's Sports in Mass Media

Thanks to Title IX, women are participating in sports in record numbers. But despite better gender equality in sports participation, the media coverage of women’s sports is out of step — with potentially devastating consequences.

When research of women’s sports in media began, women rarely appeared in sports news coverage, except to be portrayed as sex objects or the butt of a joke. Over time, that overt sexism has been replaced by a general absence of women altogether, or limited resources being devoted to the coverage.

SIDELINED: WOMEN'S SPORTS IN MASS MEDIA will discuss the ways women athletes are represented (and misrepresented) across a variety of channels including film, sports news, and new media — and offer actionable solutions for better representation.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner
Online: Slides