The value of your roster does not only exist in whats current but lies within a label's historical catalogue of music. A song can see an organic spike in streaming attention at any point in time, for whatever reason. The trick is to identify that a spike is happening, understand who is listening and reach that audience in real time. This presentation will explore how adopting a reactive marketing strategy versus one planned in advance using automatic tools can boost catalogue sales.

It is very challenging to use data to break or re-establish a hit record if you can't quantify what you are trying to achieve. This presentation will also explore a new type of Hit Model that takes into account genre, city and stage of an artist.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.