Presented by W2O

Marketing's Role in the Rise of Health Activism

Mar 12, 2019

5:00pm – 6:00pm CT

Recording: Marketing's Role in the Rise of Health Activism, Mar 12, 2019

The dawn of the Affordable Care Act has led to a rise in healthcare activism – a shift from patients being passive bystanders to becoming empowered, active players in their healthcare decisions. With this shift, patients expect more on-demand solutions, transparency and tailored patient experiences. They research their options, compare pricing and demand a say in their treatment journey. In this session, we’ll explore how pharma marketing and communications can lead to more informed and responsible patient decisions.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alexis Denny

PKD Foundation

Mary Michael

Otsuka America Pharmaceutical Inc

Aaron Strout

W2O Group

Amber Tresca

About IBD

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate