The dawn of the Affordable Care Act has led to a rise in healthcare activism – a shift from patients being passive bystanders to becoming empowered, active players in their healthcare decisions. With this shift, patients expect more on-demand solutions, transparency and tailored patient experiences. They research their options, compare pricing and demand a say in their treatment journey. In this session, we’ll explore how pharma marketing and communications can lead to more informed and responsible patient decisions.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.