Aaron has 20 plus years of social media, mobile, online marketing and advertising experience, with a strong background in integrated marketing. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Dachis Group), VP of Social Media at online community provider, Mzinga, and as Director of Digital Marketing at Fidelity Investments.
Aaron is the coauthor of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on Marketingland.com. He also recently launched the What 2 Know podcast (iTunes) which features industry leaders talking about innovation and best practices.
Aaron sits on the advisory boards of PRNews and PRSA Silicon Valley. He lives with his wife and three children in Lafayette, CA.
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