presented by Texas A&M University

Brand Masters on Building the Brand

Speakers

Nicole Portwood

PepsiCo

Consumer engagement is largely driven by digital content yet they are eager for genuine experiences. What does it take to morph a lifestyle into brand equity and establish a brand empire?

Join this session to learn how a brand can sustain authenticity as its audience grows, as well as in what ways strategies are changing to maintain consumer accessibility to ensure brand loyalty.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner