There is an immense amount of data available to healthcare marketers and communicators, which can make it difficult to determine what data is actually actionable. By combining social conversation signals with primary research, we can improve marketing strategy and tactics throughout the brand lifecycle. Hear from leaders in analytics on how they use linguistics, anthropology and sociology to influence and mobilize their teams to leverage data and insights in a scalable way.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.