presented by W2O

Insights to Actions: Analytics-Powered Marketing

Insights to Actions: Analytics-Powered Marketing
Recording: Insights to Actions: Analytics-Powered Marketing, Mar 12, 2019


Bethany Hale

Cedar Inc.

Kevin Johnson

W2O Group

Mark Stouse


There is an immense amount of data available to healthcare marketers and communicators, which can make it difficult to determine what data is actually actionable. By combining social conversation signals with primary research, we can improve marketing strategy and tactics throughout the brand lifecycle. Hear from leaders in analytics on how they use linguistics, anthropology and sociology to influence and mobilize their teams to leverage data and insights in a scalable way.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate