presented by: Advertising Research Foundation

Building Trust, Transparency, and Standards

Speakers

How are industry leaders attacking fraud, BOTS and non-human traffic? What is the status of open-standard audio watermarks, universal tracking codes and advertising IDs? The speakers will share the tools and standards they have created to solve problems related to cross-platform ad measurement. Should privacy regulation be one set of federal regulation and not 50 state regulations? Is there any movement on privacy and regulation?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced