#ARFSXSW

Presented by Advertising Research Foundation

Building Trust, Transparency, and Standards

Mar 13, 2019

3:30pm – 4:30pm CT

Recording: Building Trust, Transparency, and Standards, Mar 13, 2019

How are industry leaders attacking fraud, BOTS and non-human traffic? What is the status of open-standard audio watermarks, universal tracking codes and advertising IDs? The speakers will share the tools and standards they have created to solve problems related to cross-platform ad measurement. Should privacy regulation be one set of federal regulation and not 50 state regulations? Is there any movement on privacy and regulation?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Dennis Buchheim

IAB Tech Lab

Paul Donato

Advertising Research Foundation

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced