Presented by Advertising Research Foundation
Building Trust, Transparency, and Standards
How are industry leaders attacking fraud, BOTS and non-human traffic? What is the status of open-standard audio watermarks, universal tracking codes and advertising IDs? The speakers will share the tools and standards they have created to solve problems related to cross-platform ad measurement. Should privacy regulation be one set of federal regulation and not 50 state regulations? Is there any movement on privacy and regulation?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Dennis Buchheim
IAB Tech Lab
Jane Clarke
CIMM
Paul Donato
Advertising Research Foundation
Chad Engelgau
Acxiom