#ARFSXSW

Presented by Advertising Research Foundation

Building Trust, Transparency, and Standards

How are industry leaders attacking fraud, BOTS and non-human traffic? What is the status of open-standard audio watermarks, universal tracking codes and advertising IDs? The speakers will share the tools and standards they have created to solve problems related to cross-platform ad measurement. Should privacy regulation be one set of federal regulation and not 50 state regulations? Is there any movement on privacy and regulation?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dennis Buchheim

Dennis Buchheim

IAB Tech Lab

photo of Jane Clarke
photo of Paul Donato

Paul Donato

Advertising Research Foundation

photo of Chad Engelgau
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About
Format: Panel
Type: Session
Level: Advanced