#ARFSXSW

Presented by Advertising Research Foundation

Can Content Media Catch-Up with Digital?

Mar 13, 2019

2:00pm – 3:00pm CT

Recording: Can Content Media Catch-Up with Digital?, Mar 13, 2019

Media company leaders discuss their efforts to monetize quality content in an era of expanded distribution channels, ad resistance and maximum consumer choice. Digital has trained advertisers to demand proof of performance. What efforts are publishers making in accountability, attribution and performance marketing? How are they using advanced targeting, performance guarantees and other tools to prove ROI?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Scott Mcdonald

Advertising Research Foundation

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced