#ARFSXSW

Can Content Media Catch-Up with Digital?

Mar 13, 2019

2:00pm – 3:00pm CT

Presented by Advertising Research Foundation

Recording: Can Content Media Catch-Up with Digital?, Mar 13, 2019

Media company leaders discuss their efforts to monetize quality content in an era of expanded distribution channels, ad resistance and maximum consumer choice. Digital has trained advertisers to demand proof of performance. What efforts are publishers making in accountability, attribution and performance marketing? How are they using advanced targeting, performance guarantees and other tools to prove ROI?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.