presented by: Advertising Research Foundation

Can Content Media Catch-Up with Digital?

Media company leaders discuss their efforts to monetize quality content in an era of expanded distribution channels, ad resistance and maximum consumer choice. Digital has trained advertisers to demand proof of performance. What efforts are publishers making in accountability, attribution and performance marketing? How are they using advanced targeting, performance guarantees and other tools to prove ROI?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced