#ARFSXSW
Presented by Advertising Research Foundation
Can Content Media Catch-Up with Digital?
Recording: Can Content Media Catch-Up with Digital?, Mar 13, 2019
Media company leaders discuss their efforts to monetize quality content in an era of expanded distribution channels, ad resistance and maximum consumer choice. Digital has trained advertisers to demand proof of performance. What efforts are publishers making in accountability, attribution and performance marketing? How are they using advanced targeting, performance guarantees and other tools to prove ROI?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry
Platinum Badge
Interactive Badge
Secondary Entry
Music Badge
Film Badge