The explosion of digital and behavioral data and the fragmentation of media has made it essential to create new data measurement techniques. What new data sources are driving their methods and how are these sources impacting their results? What are the pros and cons of data-driven research? What will the future of measurement look like? How is this new data changing media buying and selling? What is the future of media, given the explosion of OTT? Is all this data helping or hurting brands? Leaders of major independent measurement companies will reveal how to tame the flood of data.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.