presented by G'Day USA

Harnessing the Power of VR and AR for Enterprise

Harnessing the Power of VR and AR for Enterprise


Matt Miesnieks

Amy Peck


The global augmented reality and virtual reality market is expected to reach $94.4 billion by 2023. AR and VR have historically been seen through primarily an entertainment lens. However, companies are increasingly realizing the value of these technologies to drive employee and customer engagement. This session is an opportunity for global business innovators and AR/VR experts to come together and learn (and see!) about what the current and future opportunities are to drive engagement and revenue through AR and VR technology.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR/MR
Level: Intermediate