Music Streaming has got where it has today largely by disrupting the ailing retail model and replacing the downloads, which in turn replaced the CD model. The next big opportunity for streaming is to become the future of radio, which incidentally is around double the size of the recorded music market. It will be a classic case of disruptive insurgents stealing market share from long-standing incumbents who will not bow out of the race quietly. This presentation therefore focuses on the opportunity for streaming to build ad revenue around the younger audiences that are simply not engaging with traditional radio in the way that previous generations of young music fans once did.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.