When people think of business cases and products, they traditionally focus on direct profits - often at the expense of customers. But this short-sighted approach creates an adversarial dynamic that benefits no one. “People over profits” has become the battle cry of the disruptor – and it works. If you prioritize customers in the short-term, with an eye on keeping costs low, you create a win-win partnership in the long-term. Using examples across industries, including some of Capital One's own products, we'll explain why this credo makes sense, and share best practices for delivering on it.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.