When people think of business cases and products, they traditionally focus on direct profits - often at the expense of customers. But this short-sighted approach creates an adversarial dynamic that benefits no one. “People over profits” has become the battle cry of the disruptor – and it works. If you prioritize customers in the short-term, with an eye on keeping costs low, you create a win-win partnership in the long-term. Using examples across industries, including some of Capital One's own products, we'll explain why this credo makes sense, and share best practices for delivering on it.

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