Over 2.5 quintillion bytes of data are created every single day. Much of that data is thrown away. This ‘data exhaust’ — actually holds tremendous value and can be collected to create new capabilities. Savvy companies are building a "data moat" and using their data to build AI capabilities that better serve customers, reinvent themselves, or change their industry entirely. We explore how companies like Keller Williams and Indeed make data exhaust a competitive advantage.

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