Want to ensure that your restaurant or business will stand the test of time, stand out and attract the right talent and customer? Whether you’re a chef, restaurant owner, bar manager or aspiring entrepreneur, this is a fireside chat that you don’t want to miss. Hear from an Austin-based restaurateur who has successfully been apart of launching some of Austin’s most notable establishments and a revered restaurant reviewer/critic who knows what it takes to be considered one of the best in the country. As it turns out, it’s far more than just a flashy and tasty menu and key location. Learn industry insights from those who know it best and what it takes to create a culture that woos both employees and customers and helps your business stand out in a saturated market.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.