presented by Zappi

The New Consumer-Centric Approach to Insights

The New Consumer-Centric Approach to Insights


Through the voice of the consumer, marketers and insights professionals can revolutionize brand campaigns and make better decisions. Zappi, a global automated consumer insights platform, PepsiCo, J&J and Mars are re-imagining and examining the future relationship of marketing and insights. This session will discuss putting the consumer at the forefront of the insights process to redefine the role of insights, maximize spend and bridge the chasm between the analysis and utilization of insights.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate
Online: Slides