LatiNext for the General Market

Writers, producers and executives share insights on how to assemble all these components for the perfect package and how Latinx content is the market's next important move. In order to maximize appeal of an expansive market, one must understand the context to recognize the package matters from writing sensibilities, cross-cultural talent, producing rebates, marketing and how each one interconnects to yield a standout piece.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate