Activism, Do it for the Culture
There is no denying pop culture is becoming more socially aware. Speaking out against oppression and injustice was once considered an anomaly, but now, artists who remain silent are met with skepticism and contempt. Pop culture is a powerful mechanism to galvanize otherwise apathetic consumers and make social activism “cool” and accessible. Singers, athletes, actors and other artists have always used their platform and visibility to bring attention to important issues, but their success in shifting public sentiment is rapidly growing, and increasingly powerful. How do celebrities craft their strategies and tactics in pushing for social change? How do they convince people they really care about these issues?
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