Pop culture is a powerful mechanism to make social activism cool and accessible. Actors, comedians, musicians, athletes and other entertainers and influencers use their platform and visibility to bring attention to important issues, and fans and consumers increasingly expect their favorite artists to speak out against oppression and injustice. As pop culture's success in shifting public sentiment rapidly grows and becomes more powerful, how do celebrities craft their strategies and tactics in pushing for social change? How do artists decide when and how to get involved with organizations and issues and what does that process look like? What does a successful relationship look like? How do they convince people to care about the issues they hold so dear and encourage more people to use their platforms for good?



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