All levels of artists have access to the same channels of publicity, and they compete with selfies and any corporation with a budget. It's hard to break through the noise.

This panel of music industry professionals will discuss use cases around a select number of channels -- social, influencer marketing, video, email/messenger apps/sms, and other engagement hacks. Speakers will also discuss tips and tricks on how artists with a budget can attack a digital campaign and choose the appropriate channels.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.