Digital Music Marketing: The Right Channels Matter

Recording: Digital Music Marketing: The Right Channels Matter, Mar 13, 2019


Kathy Baker


Brian Kaplan

Lars Murray


All levels of artists have access to the same channels of publicity, and they compete with selfies and any corporation with a budget. It's hard to break through the noise.

This panel of music industry professionals will discuss use cases around a select number of channels -- social, influencer marketing, video, email/messenger apps/sms, and other engagement hacks. Speakers will also discuss tips and tricks on how artists with a budget can attack a digital campaign and choose the appropriate channels.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate