Esports will generate nearly $1 billion in revenue this year. It is changing the way fans consume content, the functionality of sports venues and possesses unlimited potential for development and revitalization. From former big-box retail stores to empty mall storefronts and beyond, esports can breathe new life into vacant spaces anywhere. Take Esports Stadium Arlington as an example. Currently the largest esports-specific venue in North America, it was built in an underutilized wing of the city’s convention center. Sports teams and cities will see benefits through new revenue streams, increased commerce and development and reinvigorated neighborhoods. Leaders from sports architecture firm Populous and esports event company NGAGE will explore esports’ development potential in this session.

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