With 37.23% of the US market share, the independent sector holds its largest market share in decades. The gatekeepers that once stood in the way of independent labels and artists are no longer a barrier to entry. With artist-friendly deals, creative control, advances in technology/data, and a multitude of digital platforms and services willing to distribute independent music, independent labels and their artists are thriving.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.