Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

For years, Humboldt, California cannabis cultivators have set the standards for discerning cannabis consumers, while operating in gray and black markets. Now with the legalization of the adult use market in California, there is the opportunity for these cannabis trail blazers to finally come into a legal and safe market. Projected to exceed $5 Billion in the next year, the California legal cannabis industry is booming, but it is also competitive, laborious, and full of regulatory hurdles. Hear how this producer of top shelf Humboldt cannabis is keeping up, scaling up, and staying ahead of the curve in this challenge but rewarding industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.