Silicon Valley technology is transforming the way we work, and Uber is leading the charge. In UBERLAND: How Algorithms are Rewriting the Rules of Work, Alex Rosenblat, a technology ethnographer, shares her award-winning research on how Uber’s algorithm technology is rewriting the rules of work. Based on Rosenblat’s first hand-experience of riding 5,000 miles with Uber drivers in the U.S. and Canada over four years, UBERLAND goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers and explores the influence and overarching role of technology companies outside Silicon Valley in everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.