This panel will discuss how gaming is now mainstream entertainment, and how the gaming, esports story now includes professional NBA, NFL, FIFA players and teams, music artists, and is seen on broadcast, digital and social channels around the world. Experts from broadcast, sports and esports and endemic gaming fields will bring their knowledge about this colliding world of entertainment and share their insights and stories on where gaming and entertainment is headed in 2019.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.