As storytelling tools evolve, sound persists as the most immersive yet intimate audience experience—and the new, golden age of audio is all about control. This session demonstrates how the power of social sound and pervasive tech for individuals to both produce and share at scale and consume in new and unexpected ways is changing the shape of brand and enterprise storytelling. We’ll explore how music, marketing, and industrial design veterans with rich experiences on the mic and behind it are leading on new formats and transforming content production, enabling anyone to create and share. Attendees will leave with a fuller understanding of the ecosystem for social audio, tangible examples of what works with access to experts driving what’s next from the DJ, brand, social & hardware worlds.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.