When was the last time you woke up saying “I'd love to chat with a clothing store”? This probably hasn't happened. Messaging with a business is not the same as messaging with a friend. More often than not people are reaching out to your business with a specific purpose; to get what they want, when they want it. So, how do businesses crack the nut of utility and personalization without being intrusive? Is it even possible? Join Tricia Lasky, SVP Global Partnerships at Publicis Media, and Stan Chudnovsky, VP of Messenger, for some real talk about the do's and don'ts of business messaging.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.