The Power of Being Small: Business Messaging Success

Recording: The Power of Being Small: Business Messaging Success, Mar 9, 2019


Many small and medium sized businesses (SMBs) have mastered the art of messaging and often build their entire business through platforms like Messenger, WhatsApp, and Instagram. What can these agile brands teach the industry about this powerful new channel of connection and conversation? What lessons can small businesses share with larger brands and how is Facebook developing platforms that will leverage these best practices at scale? Join Eric Oldrin, Head of Emerging Platforms at Facebook and their SMB partnersas they discuss the future of business messaging and the power of being small.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate