The Power of Being Small: Business Messaging Success

Mar 9, 2019

12:30pm – 1:30pm CT

Recording: The Power of Being Small: Business Messaging Success, Mar 9, 2019

Many small and medium sized businesses (SMBs) have mastered the art of messaging and often build their entire business through platforms like Messenger, WhatsApp, and Instagram. What can these agile brands teach the industry about this powerful new channel of connection and conversation? What lessons can small businesses share with larger brands and how is Facebook developing platforms that will leverage these best practices at scale? Join Eric Oldrin, Head of Emerging Platforms at Facebook and their SMB partnersas they discuss the future of business messaging and the power of being small.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ally Balcerzak

Illoyd Products

Michael Graham

Austin Beerworks

Eric Oldrin

Facebook

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate